Predictive Analytics in Customer Relationship Management: Utilizing Big Data and AI to Drive Personalized Marketing Strategies
Keywords:
Predictive analytics, Customer relationship management, Big data, Artificial intelligence, Personalized marketing, Industry 4.0, Customer satisfaction, Data-driven decision-makingAbstract
This paper delves into the significance of predictive analytics within customer relationship management (CRM), with a specific emphasis on leveraging big data and artificial intelligence (AI) to formulate personalized marketing approaches. In the context of Industry 4.0, understanding and predicting customer behaviors, preferences, and needs are pivotal for businesses to foster enduring relationships and boost satisfaction. Through an exploration of current methodologies and case studies, this research elucidates the transformative potential of predictive analytics in CRM, shedding light on its implications for businesses across various sectors.
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