SWAROOP REDDY GAYAM. Enhancing Customer Retention in E-Commerce with AI: Techniques for Predictive Analytics, Personalization, and Loyalty Programs. Australian Journal of Machine Learning Research & Applications, Queensland, Australia, v. 2, n. 2, p. 303–342, 2022. Disponível em: https://sydneyacademics.com/index.php/ajmlra/article/view/121.. Acesso em: 5 oct. 2024.