Swaroop Reddy Gayam (2022) “Enhancing Customer Retention in E-Commerce with AI: Techniques for Predictive Analytics, Personalization, and Loyalty Programs”, Australian Journal of Machine Learning Research & Applications, 2(2), pp. 303–342. Available at: https://sydneyacademics.com/index.php/ajmlra/article/view/121 (Accessed: 5 October 2024).