J. Lopez, “Empowering Business Strategies with Customer Data Platforms: The Intersection of Big Data and Customer Intelligence for Enhanced Decision Making”, Australian Journal of Machine Learning Research & Applications, vol. 4, no. 1, pp. 1–16, May 2024, Accessed: Nov. 23, 2024. [Online]. Available: https://sydneyacademics.com/index.php/ajmlra/article/view/9