Swaroop Reddy Gayam, “Enhancing Customer Retention in E-Commerce with AI: Techniques for Predictive Analytics, Personalization, and Loyalty Programs”, Australian Journal of Machine Learning Research & Applications, vol. 2, no. 2, pp. 303–342, Sep. 2022, Accessed: Nov. 23, 2024. [Online]. Available: https://sydneyacademics.com/index.php/ajmlra/article/view/121