Bhavani Prasad Kasaraneni, “Leveraging AI for Customer Segmentation and Personalized Marketing in Insurance: Advanced Techniques and Real-World Applications”, Australian Journal of Machine Learning Research & Applications, vol. 2, no. 2, pp. 456–498, Oct. 2022, Accessed: Oct. 05, 2024. [Online]. Available: https://sydneyacademics.com/index.php/ajmlra/article/view/140