REDDY, Surendranadha Reddy Byrapu. Predictive Analytics in Customer Relationship Management: Utilizing Big Data and AI to Drive Personalized Marketing Strategies. Australian Journal of Machine Learning Research & Applications, Queensland, Australia, v. 1, n. 1, p. 1–12, 2021. Disponível em: https://sydneyacademics.com/index.php/ajmlra/article/view/8.. Acesso em: 7 jul. 2024.