Reddy, Surendranadha Reddy Byrapu. “Predictive Analytics in Customer Relationship Management: Utilizing Big Data and AI to Drive Personalized Marketing Strategies”. Australian Journal of Machine Learning Research & Applications 1, no. 1 (April 15, 2021): 1–12. Accessed December 17, 2024. https://sydneyacademics.com/index.php/ajmlra/article/view/8.